Omnichannel and multichannel marketing are similar, so it's no wonder they're often erroneously used as interchangeable terms. However, they are two separate marketing strategies. Omnichannel marketing and multichannel marketing can refer to several marketing mediums, but knowing the distinction between these strategies is especially important when you're planning your e-commerce marketing strategy. The key differences in these marketing strategies come down to focusing on your product, or your customer experience.

Both omnichannel marketing and multichannel marketing require significant planning and management for success. Integration software can help you to manage these processes and procedures. For example, if you implement a successful multichannel marketing strategy that's bringing in tons of sales, it's important to have integrated software solutions to ensure all your marketing and logistics data are accessible. The better you are able to leverage data and deliver a positive customer experience, the more likely your product and brand reputation is to remain positive.

Your omnichannel marketing strategy relies on data and experimentation, so software that can help you collect this data and analyze the results is crucial to the process. Ultimately, the goal is to determine what features or blend of functionality creates the best customer experience combined with streamlined fulfillment. With a firm strategy in place and an organized backend system, your brand can gain exposure, increasing your sales, growth, and the number of life-long customers you have.