Manufacturing continues to evolve, creating new challenges. According to John Barcus, group vice president, Oracle Discrete Manufacturing Industry Solutions, these challenges include how to meet the demand to launch new products faster, support rising customer expectations and requirements, keep costs in line, and manage the increasing complexity of global operations. In an interview with representatives from Oracle customer Juniper Networks and partner Trinamix, the three discussed real-world evidence of how integrated business planning (IBP) can help manufacturers respond to this continually evolving landscape.