Before the pandemic, trends pointed to global growth in the eCommerce market, but quarantine and lockdown measures accelerated the adoption of the online marketplace in a truly organic way.
Your eCommerce strategy focuses on multiple layers and spans the breadth of the business. It includes technical, operational, creative, customer service, logistics, and product development.
eCommerce strategy starts with a few simple questions:
What are you going to sell?
Where are you going to sell it?
How are you going to get it to your customer?
You can choose to sell products or services on established retailer sites like Amazon or Upwork. You can also take advantage of the many direct-to-consumer sites like Shopify or WooCommerce, to build your own brand.