Ever wonder how to get into influencer marketing with little to no budget? Well you are not alone. In general, influencer marketing has a reputation for being a steep investment that many brands are not in the position to make during the initial testing phases. While high-profile celebrity endorsements often make the headlines, the reality is that the majority of influencer collaborations, and results, happen on a much more reasonable scale. Our data shows that positive ROI is often achieved by working with a larger number of micro-influencers who are eager to serve as tastemakers to their highly engaged audiences. Although at some point, investing in high quality influencers and the tools to streamline a large influencer program is necessary to see long-term, tangible returns, it may possible for some brands to run successful campaigns without the high price tag.