A lot has changed since last December. SERPs look different. Attribution doesn't work the same way it used to. And, of course, AI has somehow made marketing easier, harder, better, and worse all at the same time.

I was curious what other marketers think it all means for the next 12 months. So, I asked 10 experienced marketers for their top marketing tips going into 2025.

No surprise, there were several mentions of AI, but not in the way I expected. It wasn't about bigger, faster, cheaper. The throughline was a return to providing unique points of view, personal experiences, and original data to stand above the oncoming torrent of mass-produced mass communication. And even using AI to help beat AI content.

If you're about to put pencil to marketing plan, consider these top marketing tips for 2025 from the pros.