A landing page is a focused, single-purpose web page designed to convert visitors into leads or customers, unlike a full website which serves broader goals. Benefits include higher conversions and targeted messaging. To create an effective landing page, ensure a clear headline, concise copy, strong call-to-action, and minimal distractions. Avoid clutter, unclear CTAs, and lack of mobile optimization. Successful examples often feature simple designs, strong value propositions, and trust signals.