Holiday season is indeed one of the most profitable times of the year. It is quite important for online businesses to identify a strategy in order to make sure that their site is ready for the holiday rush. Some retailers focus exclusively on their ability to put together the received order quickly and efficiently while some focus specifically on the performance of their store site so that the website is ready for the heavy online traffic. It might be surprising for some but there are times when many e-Commerce entrepreneurs in their first few years don't even get time to plan for the holiday season because of their busy day-to-day routine of running an e-Commerce store
The key to taking advantage of holiday traffic is to pay attention to all areas rather than focusing on one single thing. A holiday strategy, if executed correctly, can be a difference between a great successful season and disappointment.