First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself
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Alex Girardi Alex Girardi
7 min read
First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself

Using first-party data, instead of unreliable third-party data, to create audiences will enable you to be as helpful and relevant at every stage of your customer's buying journey and produce successful results with your ad campaigns in 2019 and beyond.

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