How Big Brands are Ditching Brand Equity to Appeal to Disloyal Millennials
5 min read
How Big Brands are Ditching Brand Equity to Appeal to Disloyal Millennials

"Millennials have no respect for loyalty and tradition." Who's already fired up? I'm fired up. If I had a nickel for every time I've heard "that's the way it's always been done," I'd have enough money to pay off my next month of student loans.

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