For most businesses, consistently procuring high-quality leads is a top priority. While there are different inbound sales tactics you can use, you will still need a dedicated team of Sales Development Reps (SDRs) to engage those leads. But when it comes to outbound prospecting and cold outreach, the SDR role becomes even more important.

In most cases, the quality of leads will highly depend on how good your SDRs are at their job. As a result, sales managers need to carefully consider how they go about finding (and retaining) the best SDRs.

This post will take a closer look at some of the challenges when hiring top-performing SDRs, what qualifications and skills to look for, and how you can retain your best SDRs.