Arrow left
Account-Based Marketing / 6sense / Webinars
The Journey to ABX Success at Piano: Change Management Across the Revenue Organization
Associated with
Ashley Deibert Ashley Deibert
Peter Lastowski Peter Lastowski
5 min read
The Journey to ABX Success at Piano: Change Management Across the Revenue Organization
6sense Claimed 6sense

Learn from CMO Ashley Deibert and Peter Lastowski, Director of Revenue Operations, about the lessons Piano learned along its ABX journey and how to align your sales and marketing teams around rich AI-driven account insights.

Other content from 6sense
Explore all
S2 E5: Water, Water Everywhere: How We Are Burning Out Buyers
Podcast Episode
S2 E5: Water, Water Everywhere: How We Are Burning Out Buyers
The One About ABM Measurement
Podcast Episode
The One About ABM Measurement
B2B Contact Database: What to Look For
Article
B2B Contact Database: What to Look For
The Skeptic's Guide to Shopping for AI-Powered Tools
Article
The Skeptic's Guide to Shopping for AI-Powered Tools
Featured by ActiveCampaign
CRM Customer Engagement: Using Behavioral Data to Boost Engagement
Featured
Article
CRM Customer Engagement: Using Behavioral Data to Boost Engagement
ActiveCampaign Claimed ActiveCampaign