Associated with
Jennifer Brett
18 min read
Proof Week: How Marketers Can Measure What Matters
Why B2B marketers must move beyond vanity metrics, CTR, and last-click attribution to metrics that measure marketing's contribution to the business.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Featured by Trava Security
