Nowadays, it often feels that Google, and other major search engines like Yahoo, run our lives. Everything we need, we ask Google. Whether it's a general question about the world, searching for a job, a service that you need, a professional for your home or office, or your next vacation.

Think about your personal searches. When you Google "best photographer in NY", which result do you choose? Do you click through multiple pages to find the ultimate photographer? Probably not. In most cases, if not all, you trust Google to bring you the best results at the beginning of the search.

If you're in SEO and marketing, it's critical to build a strategy to beat Google's algorithm and get to the top of its search results (or as close as you possibly can get!) in order to drive organic traffic to your website. In this post, we will explore the concept of ranking and rank tracking and why these concepts are essential for your websites marketing success.