Creating a great webinar or blog post takes time. But too often, it disappears after one or two posts. In this video, Baylee Gunnell breaks down the top three mistakes marketers make when repurposing long-form content-and how to fix them.

First, she explains why posting the same asset across every channel isn't repurposing. Baylee shares how to match format to platform behavior and encourages teams to focus on two or three core channels.

Next, she outlines what a repurposing system looks like in practice. You can build an entire content pipeline from one long-form video without starting from scratch every time. Templates and workflows keep the process consistent.

Finally, Baylee tackles tracking. It's not about views on one post. It's about total impact across your ecosystem. By measuring reach and relevance across formats, teams can focus on what works and stop wasting time on what doesn't.