Sales for a SaaS startup (or any organization) is the actual lifeblood. The journey of bringing a start-up to life is an exciting, terrifying, exhilarating, nerve-wracking one.

Once you've built your product and have your funding, it's time to bring your business to life by establishing a sales process, creating a sales organization, and hiring the best salespeople to help take your product to the people you built it for.

The road to getting your first customer can be long and bumpy. Never mind the first hundred. That's why we created this ultimate guide to SaaS startup sales. We'll discuss everything from process to tactics, best practices to tools.