Cosmetic retail planning in the new normal
Cosmetic retail planning in the new normal
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In the world of 2021, planning is at times more of a hope than a firm commitment. Will you attend that summer concert, or will it be pushed to the fall? Will you see the next blockbuster in theaters or catch it on your favorite streaming service?

While some decisions remain up in the air, retailers have often already made commitments months in advance, thanks to long-lead buying and production cycles. While predicting the future is never an easy task, the current environment makes this more challenging than ever.

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