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Posted Jun 14, 2022
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6 min read
What is the Difference Between B2B CDPs and B2C CDPs?
With ninety percent of companies either evaluating or deploying a CDP, the question comes up as to the difference between a B2B CDP and B2C CDP. In a recent BrightTalk webinar, Amish Sheth (Leadspace VP, Solution Engineering) explored the capabilities and differences between a business-to-business customer data platform and a business-to-consumer customer data platform. What are the core functions of a CDP? What are the benefits of a B2B CDP? What are the different types of CDPs and their key use cases? What makes B2B CDPs different? How do you determine which CDP is right for your business?
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