When was the last time you picked up a newspaper?

While paper readership has been in decline for a decade, online news, media and publishers are fighting for views, clicks and subscriptions.

It's projected that by 2023, the average digital media user will spend over eight hours a day online. A growing market means more competition. And you can't win if you don't first understand where you stand among your main competitors.

This article is part of our series of industry benchmarking blog posts, aimed at helping you assess the standard averages in your industry, the results you should be aiming for, and the ways that you can improve. The methodology behind this analysis is based on a deep dive into the top websites in the news and media web industry.

All of the competitor benchmarking metrics below are based on Similarweb data for January – March 2022. Using our digital suite for publishers and media, we look at total traffic to the top websites in the News and Media category worldwide, in the United States, and several other key markets.