We're living in an era conducive to small businesses in terms of public relations, in that much of our digital footprint on the internet (our websites and social media presence) cuts out the middleman.

It's a cost effective way for startups to drive attention to their brands without submitting press releases to journalists to publicize on their behalf when launching a new product.

When it comes to PR, new companies don't have to invest in that type of expense to engage with customers; businesses can now talk directly to their target audience, inspiring them to develop greater brand loyalty.