The business of telling stories (and how to do it)
Associated with
Ben Horowitz Ben Horowitz
Courtney Chuang Courtney Chuang
Robbie Crabtree Robbie Crabtree
Posted Oct 18, 2017 7 min read
The business of telling stories (and how to do it)

Your product story is more than just a nice-to-have. It's your company's strategy. Here's how to put your product story to work for your business.

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