"Our Journey's Just Getting Started": How Kimberly-Clark Addressed Its Customers' Deepest Needs in a Time of Crisis
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Hilary Englert Hilary Englert
Posted Jul 1, 2020 8 min read
"Our Journey's Just Getting Started": How Kimberly-Clark Addressed Its Customers' Deepest Needs in a Time of Crisis

See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to "share a square."

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