Cold outreach is a cost-effective outbound sales prospecting approach used to generate leads. With this technique, you can initiate contact with a potential customer with whom you've had no previous communication.

The idea is that once you've kickstarted a relationship via a particular communication channel, you're poised to warm up those prospects who respond, using the latest in call center phone systems for example, and eventually convert them into customers.

This post will focus on cold email, cold call outreach, and how teams can gain better insights from these campaigns.