Associated with
Yauhen Zaremba
Posted Sep 6, 2022
•
8 min read
5 Things That Happen When Marketers Use a B2C Strategy for B2B
B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. But, fundamentally, they are both targeting the same audience: people. And people buy from people. As the business climate continues to ...
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