Today's guest has seen it all. Aaron Stern, Director of Content at the agency eCity Interactive, cut his content teeth twenty years ago at newspapers in Washington, D.C., where he could already see the writing on the wall spelling out the shift from print to digital. After stops in Chicago, Kenya, and back to Boston to work for startups and help produce the Olympics for NBC Sports, Aaron moved on to consulting and in-house brand work at Johnson & Johnson. Through research studies, extensive testing, and setting key baselines, he has perfected his craft and gained valuable insights into what makes a great content team, how to instill trust in your client relationships, and outlining real steps you can take to create the content your customers want. The logical next step: automation and AI-with a catch. Tune in for all the cheat codes fit to print.