Posted Sep 15, 2023 3 min read
Apple iOS 17: New Features & What It Means For Email

In North America, autumn means several things-kids going back to school, cooler temperatures, and pumpkin spice everything! It's also the time Apple introduces its new products and hosts its software showcase. This year, Apple introduced to us a new iPhone, updated products, and iOS 17, the newest version of their mobile operating system.

iOS 15 brought us Apple Mail Privacy Protection, which radically changed the email marketing landscape by automatically downloading all images, including open tracking pixels, in a user's inbox. The latest iOS iteration, however, poses a new challenge to the email industry, Link Tracking Protection (LTP).

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