Posted Mar 16, 2021
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5 min read
Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications' Data-Driven Journeys (Part 2)
In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications' Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications earned media data domain.
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