Associated with
Jennifer DeRome
6 min read
Why first impressions matter
It's no secret: first impressions are a big deal. The first few moments of any interaction go a long way in influencing our opinions and decisions.
Now, imagine you only had 50 milliseconds to convey your brand message and make users feel like they can trust you. Sounds impossible, doesn't it? How could anyone get that much information across in less time than it takes to blink your eyes?
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