A/B Testing for Content: How to Run A/B Tests with Engagement as KPI
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Carmen Apostu Carmen Apostu
Nneka Otika Nneka Otika
Posted Dec 20, 2022 7 min read
A/B Testing for Content: How to Run A/B Tests with Engagement as KPI

Running A/B tests with enagagement as KPI helps improve user rentention and loyalty. But using engagement as KPI is not straightforward, lets show you how.

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