Today, consumers have new expectations that go beyond the availability of products and the usual quality of in-store and online experiences. There is more significant pressure for brick & mortar grocers to reassure in-store consumers are safe and that their time in-store is brief and efficient. Agility and adaptability have become critical to the sustainability of grocery businesses. There is a growing imperative to manage stock online and in-store to ensure that the products consumers need are available wherever they shop.

The following trends and drivers are forcing the grocery industry to transform, resulting in permanent changes in consumer shopping habits, ongoing challenges in maintaining a superior grocery experience, and consumer exploration of new brands.