Using Act!, Germany's best-selling weekly Newspaper, 'DIE ZEIT' now has the targeted, co-ordinated and efficient sales process it needs to offer a more personal customer service, greatly improve its productivity and stay ahead of its competitors
Act! has enabled the more accurate targeting of sales opportunities, which has led to improved conversion rates.
Easier access to detailed customer histories means the sales team are better informed and have more personalized interaction with individual customers, which creates a better experience all round.
Using the analysis tools created by the ACC, marketing activity can be continually refined and optimized so that even better results are achieved.
The ability to generate individual sales reports has greatly improved the sales team's productivity.