The Right (and Wrong) Way to Roll Out Intent

Lead-to-Account Matching and Routing / CaliberMind / Podcast Episodes

The Right (and Wrong) Way to Roll Out Intent

Associated with

Mike Burton

Camela Thompson

Posted Jul 28, 2021 • 5 min read

The Right (and Wrong) Way to Roll Out Intent

Mike Burton, Co-Founder & SVP of Sales Data at Bombora, shares best practices for incorporating intent into your go-to-market strategy.

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