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Sidra Condron
Click-Through Rate (CTR): definition
Google's estimation of the number of clicks an ad gets vs. the total impressions the ad receives. If an ad appears 100 times, and it gets 2 clicks, its Click Through Rate (CTR) is 2%. By experimenting in the Google Traffic estimator, we calculate the Click-Through Rate that comes closest to our target Avg. Ad Position of 2.0
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