"78% of buyers now ignore obviously automated outreach." (Salesforce's State of Sales Report (4th Edition, 2024)
That's not just a statistic-it's a warning.

Sales teams are investing millions in AI-powered automation, yet response rates keep dropping. Why? Because buyers can smell robotic outreach from a mile away-and they're rejecting it at record rates.

This isn't just about spam filters or crowded inboxes. It's about a fundamental misalignment between sales tech and human psychology.

Let's break down why over-automation is killing pipelines-and how to fix it.