Balancing a Channel Investment with Your Direct Marketing Budget w/ Cate Lochead
Associated with
Randy Frisch Randy Frisch
Cate Lochead Cate Lochead
1 min read
Balancing a Channel Investment with Your Direct Marketing Budget w/ Cate Lochead

On this episode of The Marketer's Journey, I interview Cate Lochead, CMO at JumpCloud. As a marketing executive who is on their third CMO role to date, Cate has plenty of wisdom to share about juggling product growth and the marketing machine, balancing a channel investment with your direct investment, and much more.

Key takeaways from this episode:
1. Strike the right balance.
2. Build a team you can trust.
3. Put things into context.