Associated with
Trevor Sookraj
9 min read
How to find the right keywords for your content strategy: Lessons from a B2B SEO consultant
In search engine optimization, you get out what you put in. Real rises in search
traffic and higher positions in organic the SERP require dedication to a
strategy.
According to Bernard Huang, founder of Mushi Labs, where he's been an SEO
consultant for dozens of high-growth companies, a lot of teams are skeptical
about SEO. They've dabbled, but they haven't committed to a plan or seen real
results.
Bernard developed a playbook specifically for this reason-to help companies get
the full value o
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