The saying "if you build it, they will come" only rings true when they know what you built and where to go. The members of Eventbrite's Music Council, which is composed of artists, promoters, festivals, and venues, knows that in order to fill seats at a concert or music event, you need to reach the right audience first. The council's latest meeting dove deep on best practices for music event marketing, the crucial step you take after building an event to make sure that people come.  Here are their five tips to knock your do-it-yourself marketing out of the park: