What Does the Millennial B2B Buyer Really Want?
What Does the Millennial B2B Buyer Really Want?

Study after study shows that this younger generation of
buyers want to research online before they make a
purchase. That they rely on user-generated content over
company sponsored content. That they prefer a demo or a
trial over a sales pitch. And they expect a seamless digital
buying experience with self-service options. But that
doesn't diminish the importance of human relationships in
business.

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