Marketers live and die by their customers. And if you don't take the time to understand who you're speaking to, you're never going to succeed.

In this week's mash, we've compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience's attention. From talking to your customers to building user personas, find out the real reason why cold calling isn't dead.

Plus what's the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling?

Tune in to hear some super controversial takes!