On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Lee Gladish, Managing Director of DemandScience. He digs into how the best PLG companies are actually sales-led and discusses the formula B=MAT, which stands for Behavior = Motivation, Ability, and Triggers. While a PLG strategy focuses on "A" for more complex products, it's all about the "M."

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