Hosting a successful virtual event takes a lot of effort, but when it comes to maximizing your return on investment, it is what you do next that matters most. Making a virtual event memorable is the first big challenge, especially now that most of us are spending a lot more time in front of the screen than we would like. At the same time, a virtual event offers some clear advantages over traditional events, especially when it comes to lead- generation and nurturing and the post-event follow-up process.