The 'content experience' isn't just one specific thing you can pick out and wave around in front of prospective customers. It's an all-encompassing term for every marketing interaction a potential buyer has with your brand. It helps educate, inform and inspire them, driving them towards a point of action. The best kind of content experiences are ones that stand out with an integrated, cohesive approach that exceeds customer expectations and turbo-charges engagement and revenue. Content experiences are more than just standalone blog articles telling people how good your product is; they're aligned strategies that pinpoint crucial moments in the customer journey and create the canvas to paint a seamless, conjoined experience out of smaller, individual moments.

As you'll discover as you delve into this article, if brands don't keep up with the pack, they run a real risk of being drowned out by the digital noise of their competitors. We've sprinkled seven must-know stats throughout this article that show first-hand why content experiences are now an essential part of any digital marketing effort.