(De)Constructing Customer Success for Consumer Brands – Is it More Than a Buzzword and does it Really Apply to Us?
(De)Constructing Customer Success for Consumer Brands – Is it More Than a Buzzword and does it Really Apply to Us?

Customer
Success...is this just another buzzword, the new must have, a simple checkbox, or
does it actually mean something? I
think we all know that big buzzwords (big data anyone?) can lose their impact
and meaning but I am here to tell you that when you strip everything away, 'customer
success' is really at the cornerstone of creating successful consumer businesses.

Let's look
at the two words separately. Customers-every business wants to maximize the
number of customers they have to grow revenues and spread out revenue
risk. Success-achieving or exceeding
ones goals, can be measured in revenues and metrics around growth, retention
and adoption.

It's
interesting that when we put the words together, they take on a variety of
meanings:

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