Start a podcast: A winning strategy for your company's show
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Posted Apr 2, 2022 • 15 min read
Start a podcast: A winning strategy for your company's show

I ran a video agency for over a decade. But when I decided to start a podcast for the first time, I didn't know where to begin. And if you're a marketer on a small, scrappy team, you might be in the same position. Podcasting probably isn't a part of your core set of skills. Instead, I'm guessing you come from a background in content marketing, paid advertising, demand generation, or a handful of other disciplines. And if you're tasked to start a podcast, it's unfamiliar territory.

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