Too many misunderstand social selling, confusing the term as selling via social media. Social selling is, in fact, a strategic method sellers use to connect and build relationships with prospects by leveraging social networks. By using social media to build rapport with the right prospects, sellers can begin to build close, meaningful relationships with future clients and differentiate themselves from competitors. Today, we'll explore this modern sales tactic and break down why social selling has become the leading sales approach for the digital age