There are so many ways to incorporate a wow factor at your event, but whether it's a big reveal of a new product or a surprise celebrity speaker, you want to be sure to take the right steps and get the most out of it. Creative teaser campaigns will build anticipation, chatter and all-around excitement surrounding the attendee experience. When executed correctly, your wow factor will leave your attendees thrilled and ready for next year's event.

By following these tips, you can successfully tease whichever surprise/wow factor you've chosen for your event. While there are plenty of unique special event ideas, we'll use the "surprise celebrity speaker" idea as a template: