It's official: the spray and pray approach to email marketing is just not going to cut it. Brands that collect and use contact data to deliver personalised messaging to their recipients are able to create email campaigns in a league of their own. Uncluttered and eye-catching designs that are easy to navigate and make content easy to read also stand out. These were the key findings of Everlytic's You Mailed It Email Marketing Awards 2024, which saw ShopriteX and Machine_ emerge victorious.