David Campbell, VP of Product Marketing at SugarCRM, was invited on the If You Market podcast to discuss the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all integrating and AI is being used everywhere for real automation wherever possible. Save time, reduce friction, reduce waste, gain productivity.