How to Measure your Account Based Marketing Reach
Associated with
Joel Burke Joel Burke
4 min read
How to Measure your Account Based Marketing Reach
Clearbit Clearbit
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A guest post by Joel Burke, Partner and Analytics Lead @ Outshine

At Outshine, we help B2B companies build and optimize their marketing
automation, advertising , and analytics stack. Increasingly, this has involved
optimizing the acquisition and conversion funnel around a defined set of target
accounts – Account Based Marketing (ABM).

One of the biggest challenges our clients face with ABM, is tracking and
reporting on their marketing initiatives.

* What channel is driving the most engagemen

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