A guest post by Joel Burke, Partner and Analytics Lead @ Outshine
At Outshine, we help B2B companies build and optimize their marketing
automation, advertising , and analytics stack. Increasingly, this has involved
optimizing the acquisition and conversion funnel around a defined set of target
accounts – Account Based Marketing (ABM).
One of the biggest challenges our clients face with ABM, is tracking and
reporting on their marketing initiatives.
* What channel is driving the most engagemen