Associated with
Erin Wilder
Facebook is getting rid of Special Audiences. Here's how it will affect your ads
In October of 2022, Facebook made a quiet announcement that could have a big impact on businesses that use Facebook Ads as part of their marketing strategy.
The company made the decision to eliminate "Special Audiences", also known as LAL Audiences-and if you or your clients are currently using them, this could throw a wrench in your plans.
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