Like many consumers today, Briony Kennedy wants to know the ingredients in the products that she buys. Thirteen years ago, she spotted an opportunity to build a business around the very kind of beauty products she wanted for herself: luxury, ethically conscious cosmetics that are transparent about their origins and avoid harming people, animals, and the environment. Today, with its recyclable and refillable packaging, Australia-based Adorn Cosmetics uses up to 90 percent less plastic for packaging its array of certified vegan and cruelty-free formulations for the face and body, all made with organic and sustainable ingredients.